Hotelefficient offers advice for hotel owners and operators on how to re-position their assets using sustainable approaches with the guest at the forefront, whilst keeping the asset open and maintaining value.

CBRE has identified 4 key approaches:

  1. Optimisation: Increasing the effective use of an asset square meter by square meter.
  2. A sense of place: The relationship people have through attachments and place meanings.
  3. Community integration: The opportunity to stay within an area, with unique values and facilities.
  4. Talent attraction and retention: Finding and keeping people who fit with the culture and goals of an asset.