Hotel Market Report Vienna 2026

Austria's hotel industry is breaking records – and Vienna is right at the forefront. With over 157 million overnight stays, the country achieved a new record in 2025, driven by guests from all over the world. The capital alone recorded more than 20 million overnight stays, marking the best result in its history.

But there is more to these figures than just a good season: Vienna stands out as a year-round hub for tourism, conferences and events – from its top spot in the international conference rankings to the 2026 Eurovision Song Contest. Stable key figures – with a RevPAR of EUR 87, an occupancy rate of 71% and a daily rate of EUR 123 – demonstrate the robustness of a market that is reaching its capacity limits in December, with an occupancy rate of around 90%.

International brands are entering the market, lifestyle concepts and branded residences are bringing a fresh dynamic, and conversions are transforming office and residential properties into sought-after hotels. At the same time, growing cost pressures are posing a particular challenge to full-service operators – a market in full flux.

Investors, too, have their sights firmly set on the hotel asset class: with a transaction volume of around EUR 550 million, 2025 was the third-best year on record for hotel investment – an increase of 57% on the previous year.